Moreish: The Hidden Secrets of What We Eat and Why - Matt Buttrick

It is said that we make around 200 food decisions every day, and most of them are completely out of our control. 

So what really happens when it's time to eat?

Moreish digs into the unseen triggers, secret influences and mysterious motivations hovering above the table every time we get peckish.

Explore the impact of words in menu construction alongside the power of comfort food; why the first bite is not always with the eyes; and how the worlds of sex, are simmering just beneath the surface in all of us. 

Continually eye-opening and perceptive, often witty and entertaining, Moreish sets a place for persuasive packaging, in-your-face pop songs, underhand menu writing and over-the-top advertising. It demonstrates that, while we often feel fully in control of our choices. the opposite is almost definitely true. 

If you've ever eaten food, this book is for you. 

Reviews: 

'A banquet of pleasure and insight, let the feast commence' - Sam Bompas 

'A fascinating examination for anyone who loves to eat' - Thomasina Miers

Publisher: Flint

ISBN: 9781803994987

Pages: 256

Weight: 388g

Dimensions: 137 x 25 x 215 mm